• Jeroen van Winden

Whitepaper - Personal finance from the consumer's perspective

Driven by fundamental developments in the finance industry, financial well-being for consumers seems more achievable than ever. Yet, personal finance still poses unique challenges as it balances the delicate line between technology and emotional sentiment. This whitepaper aims to gain a better understanding of how consumers perceive personal finance. The research reflects on how technological advancements and consumer sentiment should be balanced to achieve truly better financial decision-making.


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Personal finance from the consumer's per
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